Growing up as a third-culture Filipino kid in Singapore, Teejay developed a deep curiosity about people.

That inherent nosiness eventually took her into a career in storytelling. First: music journalism, where she interviewed international bands and wrote long-form articles. Then: digital marketing.

She joined BBH as a Social Specialist, where she led copy for the Red Bull East Asia and Sentosa content studios, before eventually becoming a Copywriter. Somewhere between ideating content and reading up on how F1 worked so she could write about it (she’s clueless about sports), she realised her observations could become much bigger ideas and stories.

Today, she’s a copywriter and social-first creative at TBWA Singapore, creating integrated work for brands including Spotify, Disney, IKEA, and B2B tech company NCS. (Yes, ask her about the latest AI advancements beyond Chat, thank you very much.)

When not cracking briefs, she also runs the agency’s TikTok page to satisfy her need to know about the goings-on of ad life on the platform.

Whatever the format, she looks for the human angle that makes people think, laugh, or fall down rabbit holes until three in the morning.

She has since found it mildly amusing to refer to herself in the third person.