“Runs a well-stocked
desk pantry.”

– Office seatmate

Aside from being a writer and a social & content specialist, Teejay takes pride in feeding whoever sits near her at work.

Tricia Jean Vergara goes by the nickname “Teejay” in hopes that it will give her more edge. This theory has yet to be confirmed.

After her gig at Bartle Bogle Hegarty (BBH), she is now a copywriter at TBWA Singapore, working on accounts such as Spotify, Sunsilk (Unilever), NCS, Macallan, IKEA, and most recently, Disney. When not cracking briefs, she also runs the agency’s TikTok page.

Having been the lead social copywriter for Red Bull East Asia and Sentosa content studios, she writes everything from Instagram stories, LinkedIn posts, TikToks, TVC scripts, print ads, EDMs, to her friends’ breakup messages (pro bono).

Her love for the written word and music led her to become a self-proclaimed "ultimate hustler." She has had several part-time stints as a writer cum soft news journalist, online editorial assistant, digital marketer, and occasionally, a “graphic designer + video editor + photographer,” all while in university.

But alas! She soon realised that there is more to life than the grind, so she makes it a point to devote her time to other soul-nourishing pursuits.

Her other passions include: playing the drums and the guitar (albeit terribly), practising yoga, making Spotify playlists, tending to her indoor plants, attempting to bake the perfect pandesal, creating 0.5x vlogs on TikTok and running a bookstagram account called @boogiewondereads along with its version of a Telegram channel.

She has since found it mildly amusing to refer to herself in the third person.

TBWA Singapore
Copywriter (2022 - Present)

BBH Asia Pacific
Copywriter (2022)
Social & Content Specialist (2021 - 2022)
Junior Social Specialist/Community Manager (2019 - 2021)

Prima Seal
Digital Marketing Executive (2018 - 2019)

OFW Pinoy Star Magazine
Freelance Editorial Assistant/Social Media Manager (2016 - 2018)

Spin or Bin Music & Native Entertainment
Freelance Online Journalist/Writer (2015 - 2019)

Lifewinners Organic & Finefoods
Part-time Digital Marketing Executive (2015 - 2018)

Experience

2025
Markies / Silver (Most Effective - B2B Marketing)
Hashtag / Silver Best real-time response/newsjacking

2024
Markies / Bronze (Most Creative - B2B Marketing)
Markies / Bronze (Most Effective - B2B Marketing)

2021
Caples / Gold (PR)
Caples / Bronze (Response to COVID)
Cannes Lion / Shortlist
Contagious Magazine’s Most Contagious Campaigns
Creative Circle / Gong Show 2021 Gold
Creative Circle / Gong Show 2021 Silver
Creative Circle / Gong Show 2021 Bronze
Creative Circle / Gong Show 2021 Finalist
One Show / Silver (Innovation & Transformation/Innovation in Lockdown)
One Show / Shortlist
Webbys / Winner (Advertising, Media & PR/People’s Voice)

Awards

The clients who let her step into the shoes of record-breaking athletes, furniture-curious house husbands, dandruff-ridden teenagers, animal-loving toddlers, whisky-obsessed retirees, and 67-year-old aunties just trying to secure their goddamn supermarket discounts:

"Oh isn't she just perfect?" - My Mother

"Oh isn't she just perfect?" - My Mother

What Other People Are Saying:

  • “Tricia is an absolute delight to work with. She is both talented and hard-working! She has a really thorough grasp of the Gen Z market and you see this coming through in her scripts.”

    — Heidi Kasselman, Creative Director, TBWA Singapore

  • “Teejay always puts personality into her writing and is never short of great ideas. She’s conceptually smart and good at her craft. She will be a great asset to any creative department.”

    — Asheen Naidu, Executive Creative Director,
    TBWA Singapore

  • “Tricia is a thinking creative with an audience-first approach. She has a solid understanding of storytelling and what makes an audience tick; the courage to keep asking ‘why’; and the chops to bring her ideas to life. ”

    — Audrey Phoon, Editorial Director, BBH APAC

  • “She's like the type of copywriter ChatGPT aspires to be.”

    — Sam Lynas, Associate Content Director, BBH APAC

  • “Tricia was an active and devoted member of the D&I team who was always ready to share an opinion and get stuck in, no matter what the task. She always did it with care and lashings of joy.”

    — Natasha Lindsay-Barker, CFO & COO, BBH APAC

  • “Not only is Tricia a total team player, but she's also a force to be reckoned with – hard-working, proactive, and lightning-fast when it comes to getting things done.”

    — Allan Yeo, Motion Graphics Art Director, BBH APAC

Desk pantry pictured.

Download CV