Lead Social Copywriter, APAC (Greater China & Australia)

  • Led regional social creative across APAC, including Greater China and Australia, shaping a cohesive voice for NCS across diverse B2B markets.

  • Conceptualised and executed multiple content series tailored to tech audiences, covered tech conventions, and led on-ground shoots to translate complex innovations into attention-grabbing social narratives.

  • Secured the first-ever marketing award for the NCS social account, clinching B2B Marketing award wins for two consecutive years.

  • Transformed LinkedIn into NCS’ primary growth engine, driving over 150,000 new followers since taking over the account in late 2023.

  • In 2024, LinkedIn followers grew by 37.5% YoY, surpassing 300,000 followers, and currently stand at 380,000 (as of August 2025).

Awards:
2024 – Bronze in Most Creative & Most Effective for B2B Marketing​
2025 – Silver in Most Effective for B2B Marketing​

Talent-focused Content

@ncsgroupofficial Might have oversold the "fun" aspect of reverse mentoring. 😂 But at least our CFO is a good sport! Catch the second episode of our reverse mentoring series, '5 to 9', where Tanya challenges Khong Shoong to powerlifting! 👉 Link in bio.​ #NCSlife #5to9 #worklife #powerlifting #pov #fypsg #tiktoksg ♬ original sound - NCS Group
@ncsgroupofficial Locked in for that "Exceeds Expectations" 🔥🤘 ​ Catch the sixth episode of our reverse mentorship series, '5 to 9', where Gabriel jams with Tom on the bass! 👉 Link in bio. ​ #NCSlife #5to9 #worklife #bass #performancereview #fypsg #tiktoksg ♬ original sound - NCS Group
@ncsgroupofficial The directions couldn’t have been clearer. 😪 ​ Catch the full Episode 4 of our '5 to 9' reverse mentoring series, featuring Yaw Yee and Joy conquering new heights (and figuring out left from right!). Link in bio. 👆 ​ #NCSlife #5to9 #worklife #bouldering #fypsg #tiktoksg ♬ original sound - NCS Group

Tech-focused Content

@ncsgroupofficial Disclaimer: reaction time may vary for different situations 😅 ​ #NCSImpact2025 #AI #Robot #Technology #Security #boxtrend #fypsg ♬ original sound - NCS Group