Content Creator (Copy) & Social Specialist, East Asia
Created regionally relevant content that drove greater Asian representation and storytelling for 9 East Asian countries including Singapore, Malaysia, Thailand, South Korea, Philippines, Hong Kong, Indonesia, Taiwan and Japan.
Kick-started several content series and created more than 2,000 content pieces over 3 years through trend-jacking and format experimentation.
Drove measurable growth, increasing total video views by 54.7% and total reach by 66% within a year of taking over the account.
Pioneered the region's TikTok content efforts by crafting platform-native copy and formats that positioned the brand early in the short-form video space.
